Examining MSMEs and Digital Readiness through Meta Survey Data.



MSME research notes

Drawing on data from Meta’s March 2022 Future of Business (FoB) survey, this research note provides insights into the digital readiness of these MSMEs, highlighting variations in digital adoption across region, gender, and business size. It presents the main purposes of digital platform use among businesses, such as advertising and communication, and the challenges faced by MSMEs to use these tools, including a lack of technical skills and associated fees for platform use. Find out more
Location: Palais des Nations, Av. de la Paix 8-14, 1211 Genève, Switzerland

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