Micro, Small and Medium-sized Enterprises (MSME) Day

Drawing on data from Meta’s March 2022 Future of Business (FoB) survey, this research note aims to provide a detailed analysis of the demographic composition of these MSMEs and their trade dynamics across different regions and level of development, while considering factors such as gender and age. Read more

Drawing on data from Meta’s March 2022 Future of Business (FoB) survey, this research note provides insights into the digital readiness of these MSMEs, highlighting variations in digital adoption across region, gender, and business size. It presents the main purposes of digital platform use among businesses, such as advertising and communication, and the challenges faced by MSMEs to use these tools, including a lack of technical skills and associated fees for platform use.  Find out more